When you’re launching a book, your job is to find readers, engage with readers, write good books, and sell the heck out of said book(s). Here are a few rules from the world of startup businesses that will make the investment of time and energy worth your while.

Let’s be clear: I’ve done a lot of dumb stuff on my quest to launch as a debut novelist. A lot. (We’ll get to that.) But in a world that has so dramatically changed—aka publishing—we’re now looking at a LOT of combined efforts to get a book to superstar status: your internal publicity team, potential outside publicist, and a ton of blood, sweat, and tears from Y-O-U. The key? Read More