Film Making

How to Profit with Niche Content

Ever wonder why many filmmakers say the easiest way to make money is with horror? Is it really about the specialization of the content, or is it really about finding your audience?

With the proliferation of inexpensive, quality video equipment, it’s never been easier to make a movie, but before you write your script, you should ask yourself, “Who’s my audience?” If your answer is fans of horror, sci-fi, fantasy, LGBT or faith-based films, you’re in luck. These are some of the most popular niche markets

As an emerging filmmaker, one of your biggest challenges will be distribution. While the thought of, “I can put it up on YouTube for monetization,” or “I can put it up on iTunes or Amazon for download,” sounds easy, getting people to watch your content is a challenge. That’s the value in genre material — you have a narrowly focused niche audience to market toward. Conventions and film festivals are some of the best ways to market to this audience. It does require a grassroots approach, so it’s helpful to be a fan of the genre yourself in order to truly understand the niche market. Read More

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